Creating a sales funnel to capture prospective new patient
Things are drastically different for so many businesses and dental and orthodontic practices are no exception. It’s time to change the way we do our practice marketing. It’s important now
Unboxing A Smile with Aligner Packaging
The demand for clear aligner packaging is a growing trend in orthodontics. We receive calls and emails often from orthodontists and team members seeking a solution to present branded packaging
National Orthodontic Health Month Marketing Ideas
It’s the most wonderful time of the year, when you work in Orthodontics! There is an entire month dedicated to raising awareness about orthodontic treatment and healthy smiles. The best
Getting the new patient to say YES to orthodontic treatment
I’ve had the pleasure of presenting at the American Association of Orthodontists annual meeting about marketing an orthodontic practice. I co-lectured with Rita Bauer at the AAO about the importance