Creating a sales funnel to capture prospective new patient
Things are drastically different for so many businesses and dental and orthodontic practices are no exception. It’s time to change the way we do our practice marketing. It’s important now
Unboxing A Smile with Aligner Packaging
The demand for clear aligner packaging is a growing trend in orthodontics. We receive calls and emails often from orthodontists and team members seeking a solution to present branded packaging
National Orthodontic Health Month Marketing Ideas
It’s the most wonderful time of the year, when you work in Orthodontics! There is an entire month dedicated to raising awareness about orthodontic treatment and healthy smiles. The best
Getting the new patient to say YES to orthodontic treatment
I’ve had the pleasure of presenting at the American Association of Orthodontists annual meeting about marketing an orthodontic practice. I co-lectured with Rita Bauer at the AAO about the importance
Orthodontic Aligner box provides great product packaging
The ortho aligner box and packaging was created in response to the need for orthodontists to effective market their in-house aligner product. As a branding agency, we know the value
Community marketing is great advertising
Community marketing can be costly but the return can be high. This is an area where sponsorships and events can cost a lot of money and the time to see
What office stats can reveal about marketing
Knowing your office and marketing stats will help you measure the success of your marketing efforts. As a business owner, I want to know how every client comes to my
Successfully reach your audience through digital marketing
If you’re not engaged in digital marketing you are missing a huge opportunity to reach your target audience. Digital marketing can include many categories like google AdWords, and social media