Getting the new patient to say YES to orthodontic treatment

I’ve had the pleasure of presenting at the American Association of Orthodontists annual meeting about marketing an orthodontic practice. I co-lectured with Rita Bauer at the AAO about the importance

What office stats can reveal about marketing

Knowing your office and marketing stats will help you measure the success of your marketing efforts.  As a business owner, I want to know how every client comes to my

Case acceptance begins before you see the new patient!

Before a prospective patient ever walks into your office, your selling process should already be in full swing.  There will be several interactions with a person prior to their actual